We help people open and grow successful fitness clubs and athletic facilities

LEADERS IN FITNESS INDUSTRY CONSULTING

We have more than 25 years of fitness industry experience owning, managing and fixing fitness and multipurpose clubs ranging in size from small independent studios to large fitness and recreational facilities. We’ve seen it all! This enables us to help you avoid the pitfalls and open, manage and grow a profitable club or studio.
Reach out for your free consultation to learn how we can help your specific situation.

THRIFT FITNESS CONSULTING

Neeraj Amar

Neeraj Amar, Founder

Neeraj Amar embodies excellence in fitness training, holding certifications from Reebok and the American College of Sports Medicine (ACSM). His journey reflects unwavering commitment from the outset, driven by a profound love for fitness. Key to his philosophy is prioritizing clients and finding fulfillment in guiding their transformative paths. Neeraj is dedicated to instilling happiness, confidence, and strength in each person he trains, recognizing the significant impact of fitness on overall well-being.

His fitness journey commenced with a focus on fitness from the early days in 1996, making a conscious decision to prioritize health and wellness. Through dedication and perseverance, he honed his fitness strategies and workout regimes. Embracing techniques like Metabolic Training and High-Intensity Interval Training (HIIT) marked pivotal moments, showcasing their effectiveness through tailored sessions that adapt to individual needs and schedules for optimal outcomes.

Neeraj’s comprehensive approach extends beyond exercise to include balanced nutrition, ample rest, and fostering healthy sleep habits. His greatest joy lies in empowering others to unlock their body’s potential. He strives to lead individuals towards a balanced, fitness-focused lifestyle, helping them mitigate health risks and achieve holistic well-being.

Enough about us…let’s talk about you.
Do you want to start or grow a fitness related business and have no idea where to begin or simply need new, fresh ideas? Good news! You’ve come to the right place.

Developing and opening a new club?
If you are starting out and want to open a new club, we will help you determine if the location is feasible, develop a business plan around your goals, work with you to design and equip your facility, hire and train staff, create programming, and develop winning marketing and sales strategies that will build your membership base and service revenues from day one.

Have a club and want to improve operations or grow and increase profitability?
Whether your club is struggling or profitable, we’ll dive into the business to learn what is and is not working and help you grow memberships, reduce operating costs, expand profit centers and implement strategies that will improve the club’s financial success.

Want to add fitness to your current business or renovate a fitness facility?
If you operate a golf course, residential complex, university or any other entity that doesn’t have fitness at its core and want to add fitness to what you are currently doing, we’ll guide and support you every step of the way. We have designers and equipment experts on our team who have built and remodeled hundreds of fitness facilities of all shapes and sizes and know how to create fitness spaces that fit your vision as well as your budget.

Why pick us?
It’s simple….

Our team is comprised of consultants who are proven stars and have decades of fitness and business related experience under their belts.

We believe in collaboration. We’ll work in partnership with you to identify priority areas of focus and provide the legwork, guidance and support you’ll need to explore options and make decisions about what’s best for your business. Our approach is thoughtful, rigorous and creative; it’s based on a strong record of success and adapted to meet your individual needs and the particulars of your engagement.

Have a problem that needs solving or interested in learning more?
Sign up to talk to us for 30 minutes and get FREE advice! Tell us your vision and what you need help with, and we’ll give you some ideas. If you like them, we can discuss how we can help you moving forward.

Pretty easy, right?

Thanks for stopping by and checking out our website and we look forward to talking to you soon.

Our Client Testimonials

"I couldn't be happier with the gym setup and fitness consultation provided by Thrift Fitness, especially with Neeraj Amar as my fitness consultant. From the initial consultation to ongoing support, Neeraj's expertise and dedication have been exceptional. His holistic approach to fitness, including personalized workout routines and nutrition guidance, has truly transformed my fitness journey. I highly recommend Thrift Fitness and Neeraj Amar to anyone looking to achieve their fitness goals and lead a healthier lifestyle." -

Amanda Martinez California

"Neeraj Amar's fitness consultation through Thrift Fitness was a game-changer for me. The gym setup was top-notch, and Neeraj's guidance was invaluable. His tailored workouts and nutritional advice have significantly improved my fitness levels. I highly recommend Thrift Fitness and Neeraj Amar for anyone serious about their fitness goals."

Sachin Bhatt Ahmedabad

"Neeraj Amar's fitness consultation through Thrift Fitness was a game-changer for me. The gym setup was top-notch, and Neeraj's guidance was invaluable."

Amanda Ahmedabad

"Neeraj Amar tailored workouts and nutritional advice have significantly improved my fitness levels. I highly recommend Thrift Fitness and Neeraj Amar for anyone serious about their fitness goals."

Russell Ahmedabad

OPENING A NEW FITNESS CLUB

We’ll help create your plan to make your fitness center profitable, utilizing our years of industry experience to prepare and execute a successful launch.

Business Plan Development

Attract investors, get a loan, and simply have a plan for yourself

Feasibility Studies

Analyze demographics, market potential, and competition in order to understand the viability of your business idea

Financial Modeling

Use industry benchmark data to accurately model your club’s profits/losses and understand recurring costs, total investment, and projected ROI

Club Design & Build-Out

Work with top health club and fitness facility developers to design a beautiful and profitable space

Operational Planning & Support

Hire talented people and learn how to run an efficient organization

Pre-Launch Marketing

Create an online presence that differentiates your club and generates leads

Learn how we can make your club opening a success

Established Fitness Clubs Looking to Increase Profitability

Take your club to the next level! We’ll help your fitness business reach its full potential by identifying opportunities and implementing strategies to grow memberships, reduce operating costs and expand profit centers.

Grow Your Business

Identify opportunities to improve operations and grow your bottom line

  • Add/eliminate services and classes
  • Adjust pricing
  • Strengthen the team
  • Analyze financial results

Increase New Memberships

Attract more members, improve referrals, and grow your business

  • Social media
  • Email list building
  • Paid advertising
  • Website Proven to generate leads

Improve Member Retention

Improve your staff’s ability to onboard new members, build a community and deliver exceptional customer service

Boost Program Revenue

Create strong revenue-generating programs that improve your bottom line

Produce Operational Efficiencies

Get a fresh perspective on operations and staffing and make adjustments that lead to greater efficiencies and improved customer service

Hire and Engage Top-Notch Talent

Attract and hire the right people and engage and retain top performers

Create Change and Organizational Transformation

Get people at all levels to work together around a shared vision, resulting in a work environment focused on inspiration, accountability, consistency and the accomplishment of shared goals.

Manage Your Club

Put your club in our hands and we’ll assess the club’s strengths and weaknesses, engage staff in making improvements, and help you recruit and hire your next leader.